Once again Hikvision is making the headlines for all the right reasons. Their market share has risen significantly last year and is expected to continue this trend during 2014. This was outlined when for the third year on the run, Hikvision has dominated the rankings for sales of CCTV and Video Surveillance Equipment. The 10.9% market share makes it the largest seller of CCTV products in the world. The upward trend in 2013 means that sales are up from 8% in 2012 an advance of over 30%.
What is more Hikvison either maintained or advanced its stake in every single market segment that was measured. Perhaps the biggest achievement was becoming the top Hardware NVR manufacturer and this from an almost standing start as in 2012. Remember Hikvision did not even appear in the top ten NVR providers last year.
Other factors to note is that Hikvision maintained its run at the top as the world number 1 DVR manufacturer, this was the for the fifth year in a row that this feat has been achieved . Analogue CCTV cameras are another big area of growth seeing an 11.9% market share. Network Security Cameras with a 13% share of the market signals a heavy bias on the growing demand for HD CCTV. Hikvision continue to work on VMS solutions and these are expected to figure heavily next year in the growth of this remarkable success storey
The outstanding performance across the board does seem to prove that Hikvision’s continued investment and innovation in the field of video surveillance products is paying off. In addition they have made a heavy investment into marketing. In the UK the Hikvison brand is now easily recognisable and HD CCTV solutions are proud to be selling the Hikvision brand as part of its portfolio of HD cameras and NVRs. Increased sales are also evidence of a quality product at the right price.
The global CCTV market will continue to move towards HD CCTV as a minimum standard that the customer will be of expecting. As a result Hikvision has accelerated development of HD IP products and at the forefront of this is easy-to-use IP solution and Smart IP solution. It will be no surprise to see Hikvision continue to dominate the market with competitively priced systems for installers who need both quality and reliability to help their own businesses grow.